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Deal WizardFLIP · Property Analysis
Goresbrook Road, Dagenham RM9, 2 bed flat for sale, £160,000 - Zoopla
Address: Goresbrook Road, Dagenham RM9Price: £160,0002 Bedroom(s)1 Bathroom(s)Analysis Date: Nov 20, 2025
ROI: 38.7 %Tenure Type: LEASEHOLD (ASK AGENT)Property Type: FlatEPC band: ECouncil Tax Band: A band has not yet been confirmed.Size: 600 sq ft / 55.7 m²Risk: MediumProject Time: 6 weeks

Property Investment Analysis Report

This report provides a comprehensive analysis of the property at Goresbrook Road, Dagenham RM9 6UR, focusing on its flip potential. The analysis includes market valuation, refurbishment strategies, risk assessment, and financial projections.

Executive Summary

Purchase Price
£160,000
Estimated Refurb
£12,000
ARV (Resale)
£260,000
Gross Profit
£72,600
ROI
38.7%

This 2-bedroom flat presents a strong flip opportunity with a clear path to profit. The property is listed below recent sales comparables in the RM9 6UR postcode, offering immediate potential for capital growth post-refurbishment. A pragmatic cosmetic update focusing on the kitchen, bathroom, and general decoration is estimated to cost £12,000. With an estimated After Repair Value (ARV) of £260,000, the projected ROI is a healthy 38.7%, indicating a potentially lucrative flip. The property is not unusual, and risks are manageable with careful execution.

Market Analysis & ARV

The property is a 2-bedroom flat located in Dagenham, RM9 6UR. The market analysis indicates that recent sales of similar 2-bedroom flats in the same postcode range from £212,000 to £275,000. The current listing price of £160,000 is significantly below these comparables, suggesting strong potential for value uplift. The property's condition, as indicated by the images, is dated and requires a cosmetic refurbishment to meet modern buyer expectations.

Market Value Analysis After Refurbishment

The estimated After Repair Value (ARV) for this 2-bedroom flat is set at £260,000. This valuation is based on the 75th percentile of recent sales data for comparable 2-bedroom flats within the RM9 6UR postcode, which have achieved prices up to £275,000. The proposed refurbishment scope includes updating the kitchen, bathroom, redecorating throughout, and replacing flooring. These improvements will address the current dated finish and enhance the property's appeal to prospective buyers, justifying the target ARV. The price point is aligned with recent transactions, making it a realistic target. The proximity of comparable sales within the same postcode heavily influences this estimate, providing a solid foundation for its achievability. A pragmatic, mid-range refurbishment is expected to yield maximum return on investment without overcapitalising for this market segment.

Market Trends & Price Appreciation

The local market in Dagenham and surrounding areas shows steady demand for 2-bedroom flats. While rapid price appreciation is not anticipated, a well-presented, modernised flat in this location can expect stable or modest growth. The current asking price is below market value, providing an initial buffer. The strategy relies on executing the flip within the projected timeline and budget to secure profit before significant market shifts occur.

Financials & ROI

Upfront Costs

Purchase Price£160,000
Stamp Duty Land Tax (SDLT)£4,800
Refurbishment Budget£12,000
Solicitors (Buy & Sell)£1,500
Surveyor Report£400
Total Investment Cost£178,700

Exit (Sale) Snapshot

Estimated Resale Value (ARV)£260,000
Agent Fees (1.5% of ARV)£3,900
Holding Costs (6 mo @ 6%)£4,800
Gross Profit£72,600
Projected ROI
38.7%

The ROI calculation is based on Gross Profit divided by Total Investment Cost. Total Investment Cost includes the purchase price, refurbishment, stamp duty, legal fees, surveyor fees, marketing costs, and estimated holding costs (mortgage interest over 6 months). The projected ROI of 38.7% is strong, driven by a significantly lower entry price compared to comparable sold properties and a moderate refurbishment cost.

Seller Motivation & Opportunity

Several factors suggest the seller may be motivated to sell:

Risk Assessment

Risk Level: 50 / 100 – Medium

The primary risks associated with this flip are associated with the leasehold nature of the property and potential market fluctuations, although the current price point offers a good buffer. The strong differential between the purchase price and ARV mitigates some risk.

Potential for Additional Bedroom

As this is a flat, adding another bedroom is practically impossible without extensive and costly structural changes (e.g., combining rooms, adding extensions) which are not feasible or cost-effective for this property type.

Certainty of Fitting1% Estimated Value Added£0 (Not applicable/viable) Riskiness90 – Extremely Risky to attempt

Attempting to add a bedroom to this flat is not recommended due to severe layout constraints and prohibitive costs.

Negotiation Strategy

Negotiation Points

Price Gap to Sold Comps: £50k - £115kPrice Down Potential: £30,000 (Prob: 85)
Dated Kitchen & Bathroom: Visible wear, older fittings.Price Down Potential: £5,000 (Prob: 80)
Leasehold Tenure: Potential for scrutiny of lease length/costs.Price Down Potential: £5,000 (Prob: 60)
"Chain Free" Status: Seller likely wants a clean, fast deal.Price Down Potential: £5,000 (Prob: 70)
Buyers Information Pack: Potential unknowns within pack.Price Down Potential: £2,000 (Prob: 50)

Given the significant gap between the asking price and recent sale prices of comparable properties, there is strong leverage for negotiation. Highlighting the need for refurbishment in the kitchen and bathroom, coupled with the leasehold implications, can further support a lower offer.

Refurbishment Plan

The refurbishment will focus on cosmetic improvements to maximise appeal and value, targeting a mid-range finish suitable for the local flat market.

Refurbishment Cost Estimate

Kitchen Refurbishment£4,000(Importance: 8/10)
Bathroom Refurbishment£3,000(Importance: 7/10)
Full Redecoration£2,000(Importance: 9/10)
New Flooring£2,000(Importance: 7/10)
Lighting Fixtures£500(Importance: 5/10)
Minor Repairs & Touch-ups£500(Importance: 6/10)
Total Estimated Refurbishment Cost£12,000

Refurbishment Type: Pragmatic / Mid-Range. Focus is on aesthetic appeal and addressing wear and tear rather than structural changes.

Justification: The kitchen and bathroom are visibly dated and require modernising to appeal to buyers. Full redecoration and new flooring are standard for preparing a property for sale. Minor repairs ensure a clean finish. The costs are estimated for outsourcing all labour and materials.

Refurbishment Shopping List

Contractor Tasks & Costs

Kitchen Fitter / Installer£1,500
Plumber (Kitchen & Bathroom)£1,000
Painter & Decorator£2,000
Flooring Installer£1,000
General Handyman (Repairs)£500
Appliance Installation (if needed)£200
Waste Removal Service£300
Grout & Sealant Application£200
Project Management & Supervision£1,000
Final Clean£500
Electrical checks/minor updates£500
Materials Procurement & Delivery£1,000

Refurbishment Timeline

Phase 1: Planning, Procurement & Survey Review — 1 week
Phase 2: Kitchen & Bathroom Strip-out & Plumbing Prep — 1 week
Phase 3: Decorating & Flooring Installation — 2 weeks
Phase 4: Kitchen & Bathroom Fit-out & Snagging — 2 weeks
Total Estimated Time: 6 weeks || 1.5 months

Size of the Property

Estimated Floor Area600 sq ft (Approx. 55.7 sqm)

Size estimated based on provided rental data and typical flat dimensions.

Negotiation Strategy

Negotiation Points

Significant Price Gap to Comps£30,000 (Probability: 85%)
Dated Kitchen & Bathroom£5,000 (Probability: 80%)
"Chain Free" Status£5,000 (Probability: 70%)
Leasehold Tenure Considerations£5,000 (Probability: 60%)
Buyers Information Pack Content£2,000 (Probability: 50%)

The current listing price is significantly below comparable sold properties in the immediate area. This presents the strongest negotiation point. Aim to secure the property at the lower end of its potential valuation, leveraging the need for cosmetic upgrades. Highlighting the dated kitchen and bathroom, along with the implications of leasehold tenure, can further justify a reduced offer. The seller's 'chain free' status indicates a preference for a swift transaction, which can be used as leverage.

Conclusion & Recommendation

Short Recommendation

Recommended for flip. This 2-bedroom flat offers a strong profit potential (ROI 38.7%) due to its discounted purchase price relative to ARV and comparables. A modest refurbishment should yield excellent returns.

Detailed Recommendation

The property at Goresbrook Road, Dagenham, RM9 6UR presents a compelling opportunity for a flip investment. The initial purchase price of £160,000 is substantially below the estimated After Repair Value (ARV) of £260,000, supported by recent sales data for similar 2-bedroom flats in the RM9 6UR postcode. A projected ROI of 38.7% (gross profit of £72,600) is achievable following a pragmatic refurbishment costing an estimated £12,000. This refurbishment will focus on modernising the kitchen, bathroom, flooring, and general decoration, aligning the property with current market expectations.

The motivation for sale appears to be present, indicated by the competitive listing price and 'chain free' status. Key risks include the leasehold tenure, which requires thorough due diligence regarding the remaining lease term and service charges, and the possibility of minor unforeseen issues during refurbishment. However, the significant buffer between the acquisition cost and ARV, combined with the relatively low refurbishment cost and estimated 6-week completion time, provides a strong risk-reward profile. This is a classic value-add opportunity where cosmetic improvements unlock substantial equity. We recommend proceeding with the acquisition and executing the proposed refurbishment plan to maximise returns.