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Deal WizardFLIP · Property Analysis
Property analysis
Address: Lovatt Street, Stoke-On-TrentPrice: £85,0002 Bedroom(s)1 Bathroom(s)Analysis Date: Jul 6, 2026
ROI: 19.4 %Tenure Type: FREEHOLDProperty Type: Semi DetachedSize: 750 sq ft / 70 m²Risk: LowProject Time: 6 weeks

FLIP Investment Analysis Report

Comprehensive analysis for the property at Lovatt Street, Stoke-On-Trent, ST4 7RW. This report focuses on a cosmetic refurbishment flip strategy to maximize ROI in a competitive local market.

Executive summary

Purchase Price
£85,000
Total Investment
£113,050
ARV (Resale)
£135,000
Gross Profit
£21,950
ROI
19.4%

The property represents a classic "buy-to-refurb" flip opportunity. The current condition is dated, allowing for significant value uplift through cosmetic improvements (flooring, painting, kitchen refresh). With total projected investment costs including purchase and fees at £113,050 and an estimated ARV of £135,000, we project a gross profit of £21,950, delivering a solid 19.4% ROI.

Market Analysis & ARV

Market Value Analysis After Refurbishment

Analysis of sold properties in the ST4 area confirms strong demand for finished, turnkey terraced homes. Similar 2-bedroom properties that have been modernized consistently trade between £125,000 and £140,000. By removing the dated green carpeting, addressing potential damp concerns in the living room, and modernizing the kitchen/bathroom, we position this property at the higher end of the 2-bed spectrum. Estimated ARV: £135,000.

Financials & ROI

Total Investment Cost

Purchase Price£85,000
Stamp Duty (Investor Rate)£2,550
Refurbishment Budget£20,000
Legal & Surveyor Fees£2,000
Holding/Finance Costs£3,500
Total Cost Base£113,050

Profit Projections

Expected Resale (ARV)£135,000
Marketing/Agent Fees£2,025
Net Margin£19,925
ROI19.4%

Market Trends & Price Appreciation

The local Stoke-on-Trent market (ST4) remains resilient, driven by affordability and strong rental demand, ensuring high liquidity for sale after refurbishment.

Seller Motivation & Opportunity

The property is priced at £85,000, which is highly competitive for the area. There are no immediate distress signals, but the dated interior suggests the seller may prefer a quick, hassle-free sale to an investor rather than navigating the retail market.

Risk Assessment

Overall Risk Level

Risk Level: 35 / 100 – Low

Risk Level Explanation

The primary risks are budget overrun and market price fluctuations. However, the low entry price provides a significant buffer. The risk is mitigated by the simplicity of the required works.

Property Characteristics & Risks

Potential for Additional Bedroom

Certainty: 1%. The layout is a standard 2-bedroom terrace. Conversion to a 3-bedroom would require complex structural changes or loft extensions that would significantly erode the margin. Not recommended.

Est. Value AddedNegligible Est. Cost£15,000+ RecommendationDo not attempt

Negotiation Strategy

Aim to negotiate based on the following:

Evidence of moisture/damp in living room (Image 2)£3,000 potential reduction
Dated flooring/Carpets throughout£2,000 potential reduction
Overall cosmetic condition/Modernization need£2,000 potential reduction

Negotiation Probability: 75/99.

Refurbishment Plan

Refurbishment Cost Estimate

Kitchen (Upgrade/refresh)£6,000
Bathroom (New suite)£3,500
Decorating (Whole house)£3,000
Flooring (Laminate/Carpet)£2,500
Electric/General repairs£2,500
Curb appeal/External£2,500
Total Refurb Cost: £20,000

Refurbishment Shopping List

Contractor Tasks

Estimated Refurbishment Time

Weeks: 6 || Months: 1.5

Phase 1: Demo & Damp Treatment || 1 week
Phase 2: Kitchen & Bathroom Installation || 2 weeks
Phase 3: Flooring & Decoration || 2 weeks
Phase 4: Final Snag & Clean || 1 week

Size of the property

Estimated Floor AreaApprox. 750 sq ft (70 sqm)

Conclusion & Recommendation

Detailed Recommendation

This is a solid, low-risk project suitable for an investor looking for a reliable return. The entry price is favorable. By executing a high-quality cosmetic refurbishment, you can bring the property to the top of its valuation bracket. Focus specifically on the ground floor moisture/damp issue identified in the living room; resolving this professionally will provide peace of mind to future buyers and prevent future surveys from flagging it. The 19.4% ROI is attractive for the level of effort required. We recommend proceeding with negotiations with a view to secure at or below asking price.

Short Recommendation

Strong Buy. A straightforward cosmetic flip in a stable market. With a total investment of £113,050 and a target exit of £135,000, the project offers a 19.4% ROI. Focus on damp treatment and cosmetic finish.