In the print dialog choose “Save as PDF” as the destination.
Deal WizardFLIP · Property Analysis
Kingsley Road, Wallasey CH44, 3 bed terraced house for sale, £150,000 - Zoopla
Address: Kingsley Road, Wallasey CH44Price: £150,0003 Bedroom(s)1 Bathroom(s)Analysis Date: Oct 22, 2025
ROI: 13.9 %Tenure Type: FREEHOLDProperty Type: TerracedCouncil Tax Band: ASize: 1000 sq ft / 92.9 m²Risk: MediumProject Time: 5 weeks

Property Investment Analysis Report

This report provides a comprehensive analysis of the property at Kingsley Road, Wallasey CH44 4DR, focusing on its flip potential. The analysis includes market valuation, refurbishment strategies, risk assessment, and financial projections.

Executive Summary

Purchase Price
£150,000
Estimated Refurb
£7,000
ARV (Resale)
£190,000
Gross Profit
£23,175
ROI
13.9%

The property is an immaculately presented 3-bedroom terraced house in Wallasey. While already in good condition, a cosmetic refresh can enhance market appeal. The projected ROI of 13.9% (£23,175 gross profit) is achievable with careful management of costs and successful sale at the estimated ARV of £190,000. This presents a moderate-risk, moderate-return flip opportunity.

Market Analysis & ARV

This property is a well-maintained 3-bedroom terraced house. The description highlights its "immaculate presentation" and "turn-key" nature, suggesting minimal structural work is required. The primary value-add for a flip comes from enhancing its cosmetic appeal and presentation to attract buyers quickly at a higher price point.

Property Exterior

Front view of the property.

Based on recent comparable sales in the Wallasey CH44 area for similar 3-bedroom terraced properties, and considering the property's current good condition and the proposed cosmetic refurbishment, an After Refurbishment Value (ARV) of £190,000 is estimated. This uplift is driven by modern finishes, refreshed décor, and improved kerb appeal.

MetricValue
Estimated Resale Value (ARV)£190,000
Confidence LevelMedium
Refurbishment ScopeCosmetic refresh (paint, flooring, minor kitchen/bath updates)

The refurbishment strategy focuses on high-impact, low-cost improvements that maximise buyer appeal without significant expenditure. This includes neutral redecoration, updated flooring, and minor enhancements to the kitchen and bathroom to ensure they present well. Enhanced curb appeal will also be a focus.

Financials & ROI

The following financial breakdown details the estimated costs and potential returns for this flip investment. All figures are based on current market conditions and estimates.

Upfront & Acquisition Costs

Purchase Price£150,000
Stamp Duty Land Tax (SDLT)£0
Solicitors Fees (Buy & Sell)£3,000
Surveyor Report (Homebuyer)£600
Refurbishment Budget£7,000
Total Investment Cost£160,600

Exit & Profit Snapshot

Estimated Resale Value (ARV)£190,000
Agent Fees (1.5% of ARV)£2,850
Holding Costs (6 mo @ 6% interest)£3,375
Gross Profit£23,175

Note on ROI Calculation: ROI is calculated as Gross Profit divided by Total Investment Cost (Purchase Price + Stamp Duty + Refurbishment + Solicitors + Surveyor + Holding Costs + Selling Costs). Holding costs assume a 6-month period with a mortgage at 6% interest on 75% LTV of the purchase price.

Total Investment
£160,600
Gross Profit
£23,175
ROI
13.9%

Seller Motivation & Opportunity

The property is described as "immaculately presented," "turn-key," and ideal for "first-time buyers or families." This suggests the seller is likely not under duress and is seeking a fair market price for a well-maintained home. There are no overt signs of distress or urgency in the listing details.

Risk Assessment

Risk Level: 70 / 100 – Medium

This property presents a medium risk for a flip investment. While the ARV is achievable with a cosmetic refresh, the profit margin is moderate. Key risks include potential cost overruns during refurbishment, the property taking longer than anticipated to sell (increasing holding costs), and potential market fluctuations affecting the final resale price.

Potential for Additional Bedroom

The current layout is a standard 3-bedroom terraced house. Based on the floor plan, adding a fourth bedroom would require significant structural alterations, such as an extension or loft conversion, which are beyond the scope of a typical flip refurbishment.

Certainty of Fitting5% (Requires major works) Estimated Cost£25,000 - £40,000+ Estimated Value Added£15,000 - £20,000

Recommendation: It is not recommended to attempt adding another bedroom for this flip strategy due to the high cost, significant disruption, and low return on investment relative to the property's purchase price and flip potential.

Negotiation Strategy

Given the property's good condition and lack of urgent seller motivation, negotiation will require a strategic approach. Focus on the limited value-add potential for a flipper and the costs involved.

Low Flip ROI Potential (Limited Value-Add)Price Down Potential: £10,000 - £15,000 | Probability: 60%
Market Comparables vs. Asking PricePrice Down Potential: £5,000 - £10,000 | Probability: 50%
Minimal Refurbishment NeedsPrice Down Potential: £0 - £2,000 | Probability: 20%

Damp Check: No visible signs of damp or structural issues were identified in the provided images. The property appears well-maintained.

Refurbishment Plan

The refurbishment strategy focuses on a high-quality cosmetic refresh to maximise market appeal and achieve the target ARV. The approach is pragmatic mid-range, prioritising presentation over extensive upgrades.

Refurbishment Cost Estimate

Painting & Decorating (Walls, Ceilings, Woodwork)£2,500 (Importance: 9)
Flooring (New Carpets, LVT)£2,500 (Importance: 8)
Kitchen Update (Handles, Paint, Splashback)£800 (Importance: 6)
Bathroom Update (Sealant, Paint, Fixtures)£700 (Importance: 6)
Curb Appeal (Tidy, Clean, Numbers)£300 (Importance: 4)
Lighting Fixtures (Modern LEDs)£200 (Importance: 3)
Miscellaneous & Contingency£1,000
Total Estimated Refurbishment Cost£7,000

Refurbishment Shopping List

Contractor Tasks & Costs

Painter & Decorator£2,500
Flooring Installer£1,500
Handyman (Kitchen/Bath updates, misc)£1,000
Exterior Cleaning & Garden Tidy£500
Electrician (Lighting)£200
Waste Removal£300
Professional End-of-Tenancy Clean£500
Total Estimated Labour & Services Cost£6,500

Estimated Refurbishment Time

Phase 1: Planning & Procurement — 1 week
Phase 2: Decorating — 1.5 weeks
Phase 3: Flooring Installation — 1 week
Phase 4: Kitchen/Bathroom Updates & Exterior Prep — 1 week
Phase 5: Final Touches, Cleaning & Inspection — 0.5 weeks
Total Estimated Time: 5 weeks (approx. 1.2 months)

Property Size

Estimated Internal Area1000 sq ft (92.9 sqm)

Size estimated from provided rental data.

Conclusion & Recommendation

Short Recommendation

Recommended for a flip with caution. The property offers a moderate ROI of 13.9% (£23,175 gross profit) on an estimated total investment of £160,600. Key risks include achieving the ARV of £190,000 and managing holding costs. Careful execution is required.

Detailed Recommendation

This 3-bedroom terraced house located at Kingsley Road, Wallasey CH44 4DR, presents a viable, albeit moderately risky, flip opportunity. The acquisition price of £150,000 is considered competitive for a property that is already described as "immaculately presented" and "turn-key." A projected cosmetic refurbishment budget of £7,000 is allocated, focusing on high-impact visual enhancements rather than structural changes. This brings the estimated total investment cost, including stamp duty, solicitors, surveyor, a 6-month holding period with mortgage interest, and selling fees, to approximately £160,600. The strategic goal is to achieve an After Refurbishment Value (ARV) of £190,000, driven by refreshed décor, updated flooring, and improved curb appeal. This strategy yields a projected gross profit of £23,175, translating into a Return on Investment (ROI) of 13.9%.

The property's existing good condition is a double-edged sword for a flip. While it significantly reduces the upfront renovation expenditure and timeline (estimated at 5 weeks), it also limits the scope for substantial value creation. The refurbishment plan, therefore, centres on meticulous cosmetic improvements: professional painting and decorating to neutralise the interior, installation of new, practical flooring throughout, minor updates to kitchen hardware and bathroom fixtures, and a thorough external clean-up to enhance curb appeal. These are essential steps to ensure the property appeals to the broadest range of potential buyers in the current market, particularly first-time buyers or young families who are often drawn to ready-to-move-into properties in this price bracket.

However, investors must approach this opportunity with a clear understanding of the associated risks. The profit margin of £23,175, while positive, is not exceptionally high given the total investment. This necessitates stringent cost control throughout the project. Any overrun in refurbishment expenses, prolonged legal processes, or an extended time on the market will directly erode profitability. Furthermore, the ARV of £190,000 is an estimate; achieving this value depends heavily on market conditions at the time of sale, effective marketing by the chosen estate agent, and the property's presentation relative to competing properties. While the local rental market indicates consistent demand for properties of this type, the sales market can be more susceptible to economic shifts, particularly interest rate changes affecting buyer affordability.

Given the property is already in good condition, there are limited opportunities for aggressive price negotiation based on immediate repair needs. Our negotiation strategy focuses on highlighting the limited upside potential for a flipper unless the property is acquired at a discount, and the costs associated with the holding period. A thorough professional survey is highly recommended to identify any hidden issues not apparent from the listing images or description, which could impact refurbishment costs and timelines.

In conclusion, this property offers a calculated risk for a moderate return. It is recommended for an investor who is experienced in managing cosmetic refurbishments efficiently, has a robust marketing strategy for rapid resale, and is comfortable with the projected profit margin. Success hinges on meticulous project management and a realistic understanding of the Wallasey property market dynamics.