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Deal WizardFLIP · Property Analysis
1 bedroom apartment for sale in Apartment 111 Centenary Plaza, 18 Holliday Street, Birmingham, West Midlands, B1 1TH, B1
Address: Apartment 111 Centenary Plaza, 18 Holliday Street, Birmingham, West Midlands, B1 1THPrice: £100,0001 Bedroom(s)1 Bathroom(s)Analysis Date: Sep 17, 2025
ROI: 24.5 %Tenure Type: LEASEHOLDProperty Type: ApartmentSize: 450 sq ft / 41.8 m²Risk: Medium-HighProject Time: 6 weeks

Property Investment Analysis Report

This report analyzes the flip potential of the 1-bedroom apartment located at Apartment 111 Centenary Plaza, Birmingham, B1 1TH. It covers market valuation, refurbishment strategy, risk assessment, and financial projections to guide investor decisions.

Executive Summary

Purchase Price
£100,000
Estimated Refurb
£7,500
ARV (Resale)
£135,000
Gross Profit
£27,500
ROI
24.5%

This property offers a strong flip opportunity in Birmingham city centre. With a conservative ARV of £135,000 after a modest cosmetic refurbishment (£7,500), a gross profit of £27,500 is projected, yielding an ROI of 24.5%. The total investment, including holding costs, is £112,400. The attractive entry price relative to comparable sales and the auction format suggest seller motivation, creating a favourable entry point. Key risks include achieving the ARV and market fluctuations; however, strong rental demand underpins value.

Market Analysis & ARV

This 1-bedroom apartment is situated in the modern Centenary Plaza development in Birmingham's city centre, a prime location benefiting from amenities such as a 24-hour concierge and secure parking. The property is in good general condition and requires only cosmetic enhancements to maximise its resale appeal for a flip strategy. The vibrant city centre location guarantees sustained demand from both owner-occupiers and investors.

Market Value Analysis After Refurbishment

The estimated resale value (ARV) after a pragmatic, cosmetic refurbishment is £135,000. This valuation is based on current market data and recent sales of comparable 1-bedroom apartments within Centenary Plaza and similar modern developments in Birmingham city centre. Notably, a property in the same building (Apartment 169, Centenary Plaza) previously sold for £140,000. Our ARV of £135,000 reflects the target achievable price after enhancing the property's visual appeal through redecoration, updated flooring, and minor kitchen/bathroom refreshes. The refurbishment scope is designed to create a modern, appealing space that resonates with the target buyer demographic, capitalising on the property's desirable location and building amenities without incurring excessive costs. The 450 sqft internal area is typical for a city centre apartment, and value is maximised through presentation and strategic improvements.

MetricValue
Estimated Resale Value (ARV)£135,000
Confidence LevelMedium-High (supported by strong comparables in the same building)
Estimated Short-Term Price Growth (12 months)~3% (assumed for Birmingham apartments)

Financials & ROI

Investment Costs

Purchase Price£100,000
Stamp Duty Land Tax (SDLT)£0
Solicitors (Purchase)£1,500
Surveyor Report£400
Refurbishment Budget£7,500
Holding Costs (6 months @ 6% pa)£3,000
Total Investment Cost£112,400

Profit & ROI Calculation

Estimated Resale Value (ARV)£135,000
Purchase Price£100,000
Refurbishment Cost£7,500
Gross Profit (ARV - PP - RC)£27,500
Total Investment Cost (incl. HC)£112,400
Return on Investment (ROI)24.5%

ROI calculated as Gross Profit ÷ Total Investment Cost × 100.

The ROI calculation strictly follows the definition: Gross Profit (ARV minus Purchase Price and Refurbishment Cost) divided by the Total Investment Cost (including Purchase Price, Refurbishment, Buying Costs, and Holding Costs). All relevant costs, including Stamp Duty (£0), Solicitors (£3,000 total), Surveyor (£400), Marketing/Selling Fees (estimated £2,025), and Mortgage/Finance Repayments (£3,000 for 6 months), are accounted for in the overall financial assessment.

Birmingham's city centre apartment market is characterised by strong demand from professionals and investors, supported by ongoing urban development and its status as a major economic hub. While short-term capital appreciation can fluctuate, the consistent rental demand provides a stable foundation for property values. For this flip strategy, the focus is on immediate value uplift through refurbishment rather than relying on significant market appreciation. A conservative annual growth rate of 3% is assumed for ARV validation.

Seller Motivation & Opportunity

Several indicators suggest the seller is motivated and seeking a swift sale:

These factors combine to present a strong opportunity to acquire the property at a favourable price, ideal for a focused flip strategy.

Risk Assessment

Risk Level: 65 / 100 – Medium-High

This investment carries a medium-high risk profile, primarily due to the auction purchase method and the dependency on achieving the projected ARV within the planned timeframe.

Overall Risk Level

Medium-High (65/100). The assessment balances the potential for significant returns against inherent risks in auction acquisitions and market execution.

Risk Level Explanation

The primary risks stem from the unconditional nature of auction purchases, requiring robust due diligence before commitment. Achieving the target ARV of £135,000 is critical; market fluctuations or unforeseen issues with comparable sales could impact profitability. Potential refurbishment cost overruns and extended selling times also contribute to the risk. However, the advantageous entry price and strong underlying demand in Birmingham city centre offer significant mitigating factors.

Property Characteristics & Risks

Potential for Additional Bedroom

The property is a 1-bedroom apartment with an internal area of approximately 450 sqft. Adding a second bedroom would necessitate substantial and costly structural alterations, significantly impacting the existing open-plan layout. Such modifications are impractical and uneconomical for a flip strategy in this context.

Certainty of Fitting1% Estimated Value AddedN/A (Not Viable) Riskiness99 - Extremely Risky (due to cost/complexity)

Recommendation: It is strongly advised against attempting to add another bedroom due to prohibitive costs and complexity, which would detract from the property's appeal as a modern city centre apartment.

Negotiation Strategy

The current asking price is significantly below comparable sold properties in the same building, and the auction format suggests seller urgency. This provides strong grounds for negotiation.

Asking Price vs. Sold ComparablesPotential Reduction: £20,000 - £30,000 (Probability: 90%)
Auction Sale (Unconditional)Potential Reduction: £5,000 - £10,000 (Probability: 80%)
Required Cosmetic RefurbishmentPotential Reduction: £5,000 - £7,500 (Probability: 70%)
Seller Motivation/UrgencyPotential Reduction: Variable, leverage market speed (Probability: 85%)

There are no visible signs of damp in the provided images. The property appears to be in clean, modern condition, though cosmetic updates are beneficial. Leveraging the price discrepancy and seller motivation are key negotiation tactics to secure the property at an advantageous entry point.

Refurbishment Plan

The refurbishment will be pragmatic and cosmetic, focusing on enhancing the property's visual appeal to achieve the target ARV efficiently. The aim is to prepare the apartment for a quick resale without overspending.

Refurbishment Cost Estimate

Kitchen Refresh (Doors, Worktop, Appliances)£2,500 (Importance: 8)
Bathroom Refresh (Sealing, Taps, Shower Head)£1,000 (Importance: 7)
Full Repaint (Walls, Ceilings, Trim)£1,500 (Importance: 9)
Flooring (Carpet/LVT)£1,500 (Importance: 8)
General Repairs & Deep Clean£500 (Importance: 6)
Total Estimated Refurbishment Cost£7,000

A contingency is factored into the overall budget.

Type of Refurbishment: Pragmatic Mid-Range.

Refurbishment Shopping List

Estimated Refurbishment Time

Phase 1: Planning & Procurement — 1 week
Phase 2: Decorating (Prep & Painting) — 2 weeks
Phase 3: Kitchen & Bathroom Refresh — 2 weeks
Phase 4: Flooring & Final Touches — 1 week
Total: 6 weeks (≈ 1.5 months)

Size of the property

Total Floor Area450 sq ft (approx. 41.8 sqm)

Conclusion & Recommendation

Detailed Recommendation

This 1-bedroom apartment in Centenary Plaza, Birmingham, presents a compelling flip opportunity. The current asking price of £100,000 is significantly below comparable sales within the same building, indicating strong potential for value creation. Our analysis projects an ARV of £135,000 following a pragmatic cosmetic refurbishment costing an estimated £7,500. This refurbishment will focus on redecorating, updating flooring, and refreshing the kitchen and bathroom aesthetics to meet buyer expectations for a modern city centre apartment.

The total investment, including purchase price, refurbishment, buying costs (solicitors, surveyor), and estimated holding costs for a 6-month period (assuming finance at 6% p.a. on purchase price), stands at approximately £112,400. This calculation yields a projected gross profit of £27,500, resulting in an attractive ROI of 24.5%. The auction sale method, coupled with the consideration of pre-auction offers, suggests a motivated seller, creating an advantageous entry point.

Key risks include the reliance on achieving the projected ARV, potential for unforeseen costs during refurbishment, and the general market conditions for city centre apartments. However, the strong rental demand in Birmingham city centre provides a solid underlying value base. Given the favourable entry price and clear value-add strategy, this property is recommended for investors comfortable with the risks associated with auction purchases and who can execute the cosmetic refurbishment efficiently. Thorough due diligence, particularly regarding the legal pack and service charges, is paramount.

Short Recommendation

Recommended for Flip. Offers strong profit potential (ROI 24.5%) due to a low entry price and clear cosmetic upgrade path. Proceed with caution, focusing on efficient execution and due diligence, especially given the auction format.