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Deal WizardFLIP · Property Analysis
1 bedroom ground floor flat for sale in Market Street, Rugby, Warwickshire, CV21
Address: Market Street, Rugby, Warwickshire, CV21Price: £120,0001 Bedroom(s)1 Bathroom(s)Analysis Date: Nov 14, 2025
ROI: 11.5 %Tenure Type: LEASEHOLDProperty Type: Ground FlatSize: 383 sq ft / 35.6 m²Risk: Medium-HighProject Time: 5 weeks

Property Investment Analysis Report

This report analyses the investment potential of the property located at Market Street, Rugby, Warwickshire, CV21, with a specific focus on its flip potential. It includes a detailed breakdown of valuation, refurbishment strategy, financial projections, risk assessment, and a final recommendation.

Executive Summary

Purchase Price
£120,000
Estimated Refurb
£8,000
ARV (Resale)
£145,000
Gross Profit
£14,900
ROI
11.5%

The property at Market Street, Rugby, is a 1-bedroom ground floor flat with unique features including a roof terrace, small garden, and allocated parking. The current asking price of £120,000 presents a sound entry point, especially considering a nearby comparable sold for £145,000. A pragmatic cosmetic refurbishment costing an estimated £8,000 is proposed to enhance its appeal. With a projected resale value (ARV) of £145,000, the estimated gross profit is £14,900, yielding an ROI of 11.5%. While the return is modest, the property offers a potentially viable flip opportunity, albeit with medium-high risk due to limited value-add scope beyond cosmetics and ongoing leasehold costs.

Market Analysis & ARV

This 1-bedroom ground floor flat is located in a converted former corset factory in Rugby town centre. Key selling points include its high ceilings, large windows, private roof terrace, small garden area, and allocated parking within a secure, gated car park. The property is well-positioned within Rugby, offering access to local amenities and transport links. The area demonstrates consistent demand for 1-bedroom properties, supported by rental data showing a strong yield.

Market Value Analysis After Refurbishment

The current property is in good condition, featuring modern integrated appliances in the kitchen and a contemporary shower room. The proposed refurbishment focuses on cosmetic enhancements designed to maximise market appeal and achieve a strong resale value. This includes fresh neutral decoration throughout, new carpeting in the bedroom and hallway, updating kitchen hardware and potentially the worktop/splashback for a modern look, refreshing bathroom fixtures, and upgrading light fittings. The exterior areas (roof terrace/garden) will be tidied and presented attractively. These improvements aim to align the property with current buyer preferences for a move-in-ready home. Based on the nearest comparable property at Anton Close (1-bed, CV21) which is listed at £145,000, and considering the subject property's additional features (terrace, garden, parking), a realistic resale value (ARV) of £145,000 is estimated post-refurbishment. This valuation assumes a successful execution of the cosmetic refresh and favourable market conditions.

Financials & ROI

Acquisition & Refurbishment Costs

Purchase Price£120,000
Stamp Duty (SDLT)£0
Solicitors (Purchase)£1,500
Surveyor Report£600
Refurbishment Budget£8,000
Total Initial Investment£130,100

Exit & Profit

Estimated Resale Value (ARV)£145,000
Solicitors (Sale)£1,500
Sales Agent Fees (1.5%)£2,175
Holding Costs (6 mo Mortgage)£2,700
Estimated Net Profit£8,525

Mortgage calculated on 75% LTV of purchase price (£90,000) at 6% annual interest over 6 months.

Seller Motivation & Opportunity

The property listing does not explicitly indicate a distressed or highly motivated seller. The description focuses on the property's features and location positively. However, the asking price of £120,000 for a 1-bed flat in a town centre location with these amenities, coupled with a strong comparable sale price nearby, suggests there might be some room for negotiation, especially if the property has been on the market for a while or if the seller is keen for a quick sale.

Risk Assessment

Risk Level: 70/100 – Medium-High

Property Characteristics & Risks

This property presents a medium-high risk profile for a flip strategy. The primary risks stem from the limited scope for significant value addition beyond cosmetic upgrades, the relatively modest projected profit margin, and the inherent challenges of leasehold properties. While the asking price is attractive compared to comparables, any cost overruns or extended selling periods could significantly erode profits. The ongoing leasehold charges (service charge and ground rent) also represent a long-term cost that may deter some buyers.

Risk Level Explanation

The property is a 1-bed flat, which typically has a lower appreciation potential than houses. The entry price is accessible, and the condition requires only cosmetic work, reducing immediate capital expenditure risks. However, the estimated gross profit margin is narrow. The key risks are: limited upside potential from refurbishment, reliance on selling at the estimated ARV, potential for unexpected leasehold issues impacting future saleability, and market fluctuations affecting the resale price and time on market.

Potential for Additional Bedroom

It is highly unlikely that a second bedroom can be added to this 1-bedroom flat without significant, costly, and disruptive structural alterations, such as a single-storey extension or a complex internal reorganisation which would likely not be feasible or economically viable for a flip project. The current layout is optimised for a single bedroom.

Certainty of Fitting≈ 1% (without major structural work) Estimated Value AddedN/A (Not Recommended) Rough Cost of Addition£30,000+ (Prohibitive for flip) Riskiness95 (Extremely Risky to Attempt)

Recommendation: This is not recommended. The cost and complexity far outweigh any potential benefit for a flip.

Negotiation Strategy

Leveraging the following points could help negotiate the purchase price down:

Asking Price vs. ARV & Profit MarginPotential Price Down: £5,000 - £10,000 (Prob: 90%)
Leasehold Charges (High Service Charge/Ground Rent)Potential Price Down: £3,000 - £5,000 (Prob: 85%)
Cosmetic Refurbishment RequirementsPotential Price Down: £2,000 - £4,000 (Prob: 70%)
Time on Market (If applicable)Negotiable (Prob: 50%)

The current asking price of £120,000 is attractive, but the limited profit margin for a flipper, combined with high leasehold costs, provides strong grounds for negotiation. Aiming for a purchase price in the region of £110,000 - £115,000 is advisable.

Refurbishment Plan

The refurbishment will focus on a pragmatic, mid-range cosmetic upgrade to refresh the property's appearance and appeal to a broad range of buyers, maximising resale value.

Refurbishment Cost Estimate

Painting (Walls, Ceilings, Woodwork)£1,500
Flooring (Carpet Bedroom/Hall)£1,000
Kitchen Update (Handles, Splashback, Worktop)£750
Bathroom Refresh (Taps, Shower Head, Radiator)£450
Lighting Fixtures£300
Terrace/Garden Tidy & Planting£300
Labour (Estimated 50% of materials)£2,400
Contingency (Approx. 10%)£720
Total Estimated Refurbishment Cost£7,420

All works are outsourced. Costs are estimates for materials and labour.

Refurbishment Shopping List

Contractor Tasks & Costs

Painter & Decorator£1,500
Flooring Installer£500
Kitchen Fitter (Minor works)£500
Plumber/Bathroom Fitter£450
Electrician (Lighting)£300
Gardener/Landscaper (Tidy)£300
General Handyman (Prep, touch-ups)£500
Waste Disposal£200
Final Cleaners£300
Project Management Fee£500
Contingency Labour£420

Estimated Refurbishment Time

Phase 1: Planning, Sourcing & Procurement — 1 week
Phase 2: Decorating & Flooring Installation — 2 weeks
Phase 3: Kitchen & Bathroom Updates — 1 week
Phase 4: Terrace/Garden Tidy & Final Touches — 1 week
Total: 5 weeks (≈ 1.2 months)

Size of the Property

Total Floor Area383 sq ft (35.6 sqm)

Conclusion & Recommendation

Detailed Recommendation

The property at Market Street, Rugby, presents a calculated flip opportunity. With a purchase price of £120,000 and a projected refurbishment cost of £8,000, the total initial investment stands at £130,100. A pragmatic cosmetic update is expected to achieve a resale value (ARV) of £145,000, leading to a gross profit of £14,900 before selling costs and financing. After accounting for selling fees and holding costs over an estimated 6-month period, the projected net profit is £8,525, resulting in an ROI of approximately 11.5%.

The primary appeal for a flipper lies in the accessible entry price and the clear, albeit limited, path to value enhancement through cosmetic improvements. The property's unique features – roof terrace, garden, allocated parking, high ceilings – also command a premium in the local market, as evidenced by comparable sales.

However, the risks associated with this project are notable. The profit margin is modest, leaving little room for error in budgeting or sales timeline. The leasehold nature of the property, with significant annual service charges and ground rent, could be a deterrent to some buyers and requires careful consideration regarding future saleability. Furthermore, the value-add potential is largely capped at a cosmetic level; there are no significant structural improvements that could dramatically increase value.

Recommendation: This deal is potentially viable but not a high-return opportunity. It is suitable for an investor comfortable with a medium-high risk profile and seeking a moderate profit from a relatively quick turnaround. Thorough due diligence on leasehold terms and a strict adherence to budget and timeline are crucial for success. Negotiation down to the lower end of the estimated price range (£110,000-£115,000) is strongly advised to improve the overall profitability and risk-reward ratio.

Short Recommendation

Viable flip with moderate returns. Purchase at £120k, refurbish for £8k to achieve ARV of £145k. Projected ROI: 11.5%. Risks include limited value-add, leasehold costs, and modest profit margins. Negotiate price down.